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▶️ Meet Phil – The Heart Behind Ride • Refuel • Explore

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Hi, I’m Phil – your trail-loving, taco-craving, adventure-chasing guide to the best rides, bites, and hidden gems the Southwest has to offer.

With over a decade as a senior tour guide for Pink Jeep Tours, I’ve had the honor of sharing Sedona’s iconic red rock beauty with thousands of curious travelers. I’ve also spent 9 years coaching youth mountain biking with NICA and ACA, helping kids build confidence and community on two wheels.

My path also took me into the food world — with 15 years in restaurants and my own food truck in Sedona, I’ve turned post-ride meals into a lifestyle. I also volunteer with Run Sedona and trail building projects because giving back to the outdoors matters.

Ride • Refuel • Explore is where it all comes together: the trail, the table, and the town.

▶️ Our Mission – Why We Ride, Refuel, and Explore

We believe life’s best moments happen outside — on the trail, around the table, and deep in local culture.

Our mission is to:

• 🚴 Ride epic trails and help others find the best routes, gear, and confidence to explore on two wheels.
• 🌮 Refuel with unforgettable eats — coffee for pre ride then tacos, beers, and the kind of post-ride meals that make stories worth telling.
• 🧭 Explore beyond the usual — uncovering lesser-known places, spotlighting local legends, and celebrating small-town adventure.

We're building a community of riders, foodies, explorers, and storytellers — and you’re invited.

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▶️ Services & Collaborations

I collaborate with outdoor brands, local businesses, travel companies, and tourism boards who align with our mission. Here’s what we offer:

• 🎥 YouTube & Social Reviews – Trail and food spot reviews that drive real traffic and engagement.
• 🤝 Coaching & Training – NICA/ACA best practices, how to start a youth MTB club, or private trail guidance.
• 🎙️ Speaking, Guest Appearances, Podcasting – Available for interviews and features around MTB culture, tourism, or food travel.

Want to work together? Let’s build something rad.



▶️ Join the Journey



• ✅ Subscribe on YouTube – Watch weekly ride & refuel adventures and hidden town explorations.
• 📸 Follow on Instagram & TikTok – Behind-the-scenes, trail beta, and taco tips.
• 📧 Join the Email List – Be the first to get trail guides, gear reviews, and foodie itineraries.
• 🎽 Shop the Merch – Rock our MTB-inspired designs that celebrate the ride-life culture.
• 💬 DM Us! – Have a favorite trail or taco we should try? We love tips from the community.

This is just the beginning — and the trail ahead is wide open.



🏜️ Ride • Refuel • Explore

Trail-tested. Taco-fueled. Locally guided.



💬 About Me